The office marks the brokerage’s 40th global franchise to date and its seventh office in Mexico.
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Luxury brokerage The agency on Tuesday announced a new franchise in San Miguel de Allende, Mexico, which will be led by managing partners Juan Diaz Rivera and Bernardo Mucino Koenig.
The office marks the brokerage’s 40th global franchise to date and its seventh office in Mexico, following those in Los Cabos, Puerto Vallarta, Punta de Mita, Riviera Maya, Todos Santos and La Paz.
“I am excited to continue expanding the Agency’s presence across Mexico with the launch of our new office in one of the country’s key markets and popular destinations,” said Mauricio Umansky, CEO and Founder of the Agency, in a press release. “Bernardo Mucino Koenig and Juan Diaz Rivera have been outstanding ambassadors for our brand for years, and I am confident that their team will usher in a new era of luxury real estate in San Miguel de Allende.”
The Agency has seen a tear in recent years, not to mention 2022 alone, adding several new franchise locations across Canada, Europe, the United States, Mexico and the Caribbean. According to the brokerage firm, all of its global partners enjoy equal access to the company’s leadership, marketing, public relations, tools and technology.
“The quaint town of San Miguel de Allende, renowned for old-world charm and first-world amenities, was a clear next step for the agency as we expand throughout the region,” the vice said. -Executive President of Franchise Sales Jim Ramsay in a statement. “Bernardo and Juan are true authorities in Mexico and we couldn’t be more excited for another successful launch in this beautiful metropolis.”
Rivera has a proven track record of leadership in sales and marketing, having served as director of sales and marketing, as well as a partner, at Capella Pedregal, a renowned luxury retreat in Mexico, now known as Waldorf Cabo. San Lucas. He was also COO for Grupo Riveras at Coldwell Banker in Mexico for almost two decades. Most recently, he served as co-manager of the Los Cabos agency, where he led business development, as well as larger business transactions and the management of new development sales teams.
“Bernardo and I look forward to continuing to serve buyers and sellers in another premier Mexican market while leveraging the exceptional offerings of the Agency’s global network,” Rivera said in a statement. “No other brokerage provides the unparalleled marketing, tools and technology that Agency brings to every market. Agency is making its mark in top destinations in Mexico, and its latest franchise office in San Miguel de Allende will further differentiate the brand from other brokerages in Mexico.
Koenig grew up in Mexico City and Beverly Hills, eventually studying at the London School of Economics and writing a master’s thesis on Cabo’s booming property market. He then moved to Cabo and over the past decade has built a strong network in the Mexican luxury real estate market.
Koenig joined The Agency in 2014 as Director of Sales for Hacienda Beach Club, and following his success in that role, went on to help launch The Agency Los Cabos and serve as the location’s General Manager and Broker. .
“The Agency is more than a broker, more than a brand. It’s about rethinking the way luxury real estate is sold in an ever-changing market to better serve our clients,” Koenig said in a statement. “The agency’s global network and industry-leading solutions will bring unprecedented success to the stunning San Miguel de Allende market and I am honored to be at the forefront.”
The brokerage’s San Miguel de Allende office will be located at 31 Aldama Street, a historic street that was voted one of the 46 most beautiful streets in the world by Architectural Summary in 2021.
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