Apple Store hacked in promotion of greener phone production? Here’s what Back Market did


A hacked Apple store has caused some consumers to rethink their daily activities of buying Apple gadgets. Unlike other malicious campaigns, this breach actually promotes the purchase of greener gadgets.

(Photo: Photo by Justin Sullivan/Getty Images)
CUPERTINO, CA – SEPTEMBER 12: Visitors inspect the new iPhone XR during an Apple Special Event at the Steve Jobs Theater on September 12, 2018 in Cupertino, California.

Recently, some scientists have warned that the world should make efforts to reduce carbon emissions as climate change worsens.

For this reason, Apple and other giant tech manufacturers are now finding different ways to generate revenue while reducing their carbon emissions.

On the other hand, Back Market has a different way of making buying gadgets more eco-friendly. Here’s what he did with the Apple Store.

Did a Hacked Apple Store Make Consumers Happy?

According to ZDNetBack Market’s latest report, the latest eco-friendly gadget shopping promotion from refurbished company Back Market, has made some Apple consumers happy.

Apple Store hacked in promotion of greener phone production?  Here's what Back Market did

(Photo: Photo by Justin Sullivan/Getty Images)
CUPERTINO, CALIFORNIA – SEPTEMBER 10: The new Apple iPhone 11 (L) and iPhone 11 Pro (R) are displayed during a special event on September 10, 2019 at the Steve Jobs Theater on the Apple campus in Cupertino, California. Apple unveiled several new products, including an iPhone 11, iPhone 11 Pro, Apple Watch Series 5, and seventh-generation iPad.

Also Read: Apple Increases Volume of AirTag Tracking Sound as Harassment Cases Rise

Back Market published a Youtube video of his latest green effort, generating over 5.4 million views.

In the video, you will see iPhone products showing on Apple Store suddenly get AirDrop messages. Here is what the messages project:

  • “Did you know that this iPhone is available in white, black, blue and more green?”
  • “It’s time to switch to renovation with a cheaper and more ecological model.”

In addition to the affected display iPhones, Apple smartphones of store visitors also received the AirDrop messages.

One even said that Back Market’s eco-friendly promotion drove him out of the store. If you want to see more details about the latest efforts by the revamped company, you can check out the official YouTube below.

What is Back Market?

Back Market is a leading marketplace for renewed or refurbished gadgets. One of its most demanded products is Apple devices.

When you say refurbished, a gadget is already used but turned into a brand new device by a company. Back Market said its main goal is to make refurbished products more in demand.

The company wants to do this so that manufacturing activity can be reduced, resulting in lower carbon emissions. You can visit Back Market‘s official website to see more details.

Meanwhile, Apple’s massive app removal is expected to affect older apps.

This week, images of the notchless iPhone 14 Pro leaked online.

For more news from Apple and other giant tech makers, always keep your tabs open here on TechTimes.

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Written by: Griffin Davis

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